Brand positioning
Defining the brand's reason to exist, audience and territory before touching a pixel or a brick.
→ Brand strategy · Naming · Manifesto
Phygital Agency · AI Agent · Est. 2025
Touch AI. One touch, two worlds™
01 - Phygital philosophy
What is phygital: one touch, two worlds.
Old customer data sits idle in your CRM. Prospects ask ChatGPT and your name never comes up. The showroom says one thing, the website another. Those are the three revenue leaks Chạm AI Agency fixes: a living AI Agent on duty 24/7 re-engaging every lead, a brand that shows up when customers ask AI, and physical spaces (showroom, sales gallery, clinic) in tune with your online presence. That's phygital: digital + physical merged into one seamless experience. Learn what phygital is →
- /01One team, not five vendors
Web, brand, AI and architecture - one Chạm team owns it all with a single point of accountability, no finger-pointing between suppliers.
- /02An AI Agent that works, not a showpiece
Every project ships with its own AI Agent that answers and keeps leads warm for your team - not a template chatbot, and it understands your customers better with every run.
- /03Beautiful, with a reason
From the web interface to the showroom lighting - every choice is grounded in real customer behavior data, so the space contributes directly to your close rate.
✦ Focus - AI Agent
Not a chatbot. A living teammate for your brand.
Every Chạm AI project ships with a dedicated AI Agent trained on your voice, products and customers. It doesn't just reply - it sells, supports and grows with your brand.
-
01
Online 24/7
No sleep, no holidays. Replies in the first second - even at 2 AM.
-
02
Advises & closes
Understands the product, reads intent, and leads customers naturally to a decision.
-
03
On-brand voice
Speaks in your exact tone and personality - as if you were chatting yourself.
-
04
Learns every day
Every conversation is data. The Agent keeps optimizing after handover.
Live simulation of an AI Agent running for a cosmetics brand. (Demo shown in Vietnamese, our primary market.)
Customer messagesweb · fanpage · Zalo
AI Agentunderstands → advises → closes
Order · Zalo · CRMsynced instantly
Learn & optimizebetter every day
↻ Every conversation retrains the Agent - the more it's used, the better it closes.
02 - Service matrix
18 services. Two domains. One point of contact.
A pillar-cluster structure lets you pick a single service, or the full Phygital ecosystem. From brand positioning to launch events - an in-house team plus a curated partner network, and you only ever deal with one point of contact. See every service in detail - what we do, what you get →
Digital environment
CLUSTER · 01 / DIGITALThe brand's digital ecosystem - from positioning and interface to how AI finds you.
UX / UI design
Clean interfaces, clear flows, purposeful micro-interactions. Measured by real behavior.
→ Product · Web · App · Design System
Web development
Stable, secure code architecture, optimized for Core Web Vitals and ready for AI crawlers.
→ Headless · Performance · Edge
SEO & generative optimization
So Google finds you - and ChatGPT, Gemini, Perplexity cite you as a primary source.
→ Technical SEO · GEO · AEO · Schema
Content & voice
The words that shape a brand's voice - from the website to AI Agent scripts.
→ Long-form · Brand voice · Knowledge base
Integrated marketing
Multi-channel, one message. Performance, social, PR and AI ads in one dashboard.
→ Paid · Organic · CRM · AI Ads
Physical space
CLUSTER · 02 / PHYSICALThe brand's physical presence - where customers step in, breathe and decide.
Architecture
A design language consistent with the brand - from facade and lighting to finish materials.
→ Concept · CD · Lighting design
Structural engineering
Absolute feasibility and safety - drawings pass inspection before reaching the site.
→ Analysis · Compliance · Site supervision
Feng shui & wellness
Tuning microclimate, light and spatial energy - not superstition, measured.
→ Bagua · Air quality · Bio-rhythm
Spatial reorganization
Transforming function and aesthetics - offices, showrooms, homes - optimized for the people who use them.
→ Workflow mapping · FF&E · Reconfiguration
Cross-domain
CROSS-FUNCTIONAL · 03A service that runs across both domains - supporting every project.
Global Support
Multilingual support
Removing language barriers for international projects - specialist translation, website localization, multilingual AI Agent scripts.
EN · JP · KR · ZH · FR · DE
Events & Partners
CLUSTER · 04 / EVENTSThe moment your brand steps on stage - coordinated through a curated partner network, with Chạm AI as your single point of contact, accountable for final quality. See event services in detail →
Full-service event planning
Grand openings, product launches, brand activations - from concept and run sheet to on-the-day operations.
→ Concept · Run sheet · A-Z operations
LED screen rental
Indoor and outdoor LED walls for events, stages and showrooms - installation, operation and on-site tech support included.
→ Indoor · Outdoor · On-site technicians
Sound & lighting rental
Professional stage sound and lighting systems - every package comes with a sound engineer, never equipment alone.
→ Line array · Moving head · Sound engineer
Singer / artist booking
Connecting singers, MCs and performers who match your audience and budget - with transparent contracts and fees.
→ Singers · MCs · Bands · Performers
KOL / influencer booking
KOLs and KOCs selected by industry data and real audience fit - with post-campaign measurement, not vanity follower counts.
→ KOL · KOC · Seeding · Campaign tracking
Press / PR booking
Articles in reputable online newspapers, press releases and event communications - in the outlets your customers actually read.
→ Online press · Releases · Event PR
Photo / video production
Event filming and photography, TVCs and short-form video - fast delivery, ready for both ads and social.
→ Event recap · TVC · Photo · Short-form
Touchable - in real life
Spaces that tell the brand's story.
Featured work
No empty talk - click it, it runs live.
We design, build and run these live digital products ourselves. This is proof of Phygital capability, not renders or slide decks.
- Real websites, the link opens and works right now
- Optimized for speed, SEO and conversion
- From landing pages to full ecosystems with an AI Agent
Process · How Chạm works
Four steps, one seamless flow.
-
01
Understand
We listen to your goals, customers and context - digital and physical - before touching anything.
-
02
Design
Positioning, interface, space and AI Agent voice - sketching the soul of the new brand.
-
03
Build
Web, construction, AI Agent training - building the digital ecosystem and physical space together.
-
04
Run with AI
The AI Agent runs 24/7, measured and continuously optimized - the brand keeps growing after handover.
03 - Cross-disciplinary team
One Pod, thirteen areas of expertise.
No departments. No hierarchy. Every specialist is a node in a collaborative network - you always work with the person creating the value, not a layer of management in between.
Nguyễn Long
Founder & Lead AI Strategist
Background in marketing & SEO/GEO, hands-on builder of AI Agents (Python, n8n, Claude, CrewAI). Creator of the TECHVISION tech channel, shaping Chạm AI's phygital direction.
Nam Sinh
Graphic Designer & Brand Storyteller
Crafting visual identity - brand identity, exhibition art direction, UI/UX and 3D motion.
LP
SEO · GEO
Lộc Phạm
Next-gen search specialist
Optimizing presence across traditional search engines and generative AI.
Hoàng Đạt
Full-stack Developer
5 years building large-scale web apps (Next.js, NestJS) and shipping LLM integrations - stable, secure, scalable architecture.
ĐV
Feng Shui · Health
Đoàn Vi
Feng shui & wellness specialist
Tuning microclimate and energy in physical space - the science of a good feeling.
Minh Anh
Spatial Designer
Transforming the function and aesthetics of living, working and business environments.
P
Structural Engineer
Phúc
Structural engineer
Ensuring absolute feasibility and safety for every construction project.
T
Marketing
Tài
Marketing Lead
Integrated multi-channel marketing - performance, brand, PR and AI ads.
L
Content & Livestream
Lâm
Content Strategist & Livestream Producer
Building content that converts - from strategic articles to live-selling scripts, blending storytelling with viewer psychology.
T
Brand Voice
Trinh
Brand Voice Designer
Shaping a brand's voice - tone, cadence, personality, consistent across every touchpoint.
TH
Languages
Thúy Hiền
Language specialist
Removing language barriers for every project with an international dimension.
MN
SEO Specialist
Minh Ngọc
SEO Specialist
Search engine optimization - from technical audits and keyword strategy to link building - for sustainable organic growth.
Đoàn Tiên
Operations & Sourcing Lead
Keeping every project running smoothly - sourcing, supplier negotiation, logistics coordination and cost control. International Business background, fluent in cross-border trade.
+
Open roles. We always welcome new cross-disciplinary experts.
Culture at Chạm
AI carries the load. People get to live.
We're the first company to use AI Agents not to pile on more work for people, but to give everyone autonomy between work and life. At Chạm, we take a full Wednesday, Saturday and Sunday off - we measure each other by output, not hours at a desk.
- Rest to think. Newton's apple, Archimedes' "Eureka" in the bathtub - world-changing ideas tend to arrive exactly when we're most relaxed.
- AI for autonomy. The Agent is online 24/7 so people don't have to be - time given back to family, health and creativity.
- Measured by results. We focus on performance and effectiveness, not hours logged in the seat.
A week at Chạm
MonWork
TueWork
WedRest
ThuWork
FriWork
SatRest
SunRest
4 work days · 3 rest days - effectiveness > hours
A clear mind to "touch" fully. You get to swap your schedule once a month into any 3 consecutive rest days you choose (Fri-Sat-Sun, Sat-Sun-Mon...) - no reason needed. If something comes up or you're unwell, Chạm supports flexible remote make-up work. Once AI carries the system, human empathy is the only real differentiator - and you can only truly "touch" a customer when your mind isn't burdened.
Q · 01What does Chạm AI Agency actually do?
Chạm AI Agency is a Phygital Studio in Ho Chi Minh City, Vietnam - offering
18 connected services: the digital environment (brand, UX/UI, web, SEO/GEO,
content, marketing, AI Agent), physical space (architecture, structural engineering, feng shui,
spatial reorganization) and Events & Partners (full-service events, LED, sound & lighting,
artist booking, KOL, press PR, production - through a curated partner network).
All from one point of contact, one brief.
Q · 02How is "phygital" different from a traditional agency?
A traditional agency sells digital and physical services separately - two teams, two briefs, no sync.
Chạm AI unifies them: digital decisions directly shape architecture and vice versa.
Your showroom, website and AI Agent share one spirit, one voice.
Q · 03What can Chạm AI's AI Agent do for a business?
Each AI Agent is custom-designed per business model: 24/7 customer advice, appointment
scheduling, sales automation, or multilingual content in the brand voice.
Delivered with concrete metrics: retention rate, handling time, revenue generated.
Q · 04How are SEO and GEO different?
SEO optimizes for Google/Bing rankings → users click into the website.
GEO (Generative Engine Optimization) optimizes so ChatGPT, Gemini, Perplexity
cite the brand in AI answers - prioritizing structured schema, verifiable stats
and E-E-A-T signals. Chạm AI runs both in parallel.
Q · 05Can I hire just one service instead of the full package?
Absolutely. The pillar-cluster model lets you pick a single service or the full
ecosystem. The more services synced from day one, the bigger the compounding effect.
Free consultation to pick the path that fits your budget and stage.
Q · 06How does the collaboration process work?
(1) Touch - a free, no-commitment 45-minute call.
(2) Map - an overall proposal with timeline & budget.
(3) Build - the execution Pod, syncing every two weeks.
(4) Run - handover with an AI Agent + measurement dashboard, 90 days of support after go-live.
Q · 07What size of business is Chạm AI a good fit for?
Best suited for SMEs going through digital transformation, Series A/B startups that need
brand consistency, and family businesses repositioning for a new generation.
Not a fit if you only need a quick, isolated task done.
Brand film
Chạm - captured in one breath.
05 - Get started
Let's touch your next project - together.
A 45-minute conversation, no commitment, no cost. You'll leave with a preliminary Phygital roadmap - even if we don't end up working together.